Client:
WBD
Role:
Designer
AR Developer
Tools:
TikTok Effect House
SparkAR
Augmented Reality filters are a primary focus of my work with WBD. Partnering with digital innovation, internal brand & marketing teams, I have lead the design & development of numerous AR experiences & games since 2023.
Filter executions range from cosmetic effects to more complex games in TikTok and Instagram, and are among my most boundary-pushing & experimental work.
The majority of filters designed in 2022-2025 composed part of a larger social marketing strategy for Originals series launches, new seasons, theatrical releases & new additions to the Max platform catalog.
Others focused on real-life tie-in events, seasonal brand promotions & iconic show anniversaries.
Organic Impressions - 2023
Organic Impressions - 2024
Among our most successful organic filters was the Max Gets Movies campaign, a seasonally updated filter that helps users plan their movie night with easter-egg tie-ins to various Originals & other featured shows & theatrical properties on Max.
Let's work together
© B. Edan McDevitt 2023
3D & Motion Designer